For this rebrand, I worked with Trailblaze Paints owner to refresh his old logo and breathe life into his companies’ image.
The owner came to me with the vision of a company that could be branded similarly to Patagonia. As a professional contractor, the owner wanted to have a brand images that would encourage people to not only use them for their next home project, but to also want to rep his company on any type of merch created later down the line
The original logo for Trailblaze was unique, but it lacked a certain appeal for “professionalism.”
Inspiration for new logo
Logo Rough Drafts
Final Style Guide
This basic style guide was created for my clients use in understanding his color scheme he requested, as well as how far he should space out assets used around the logo itself.